/* Pareto Shift v1 — modern B2B brand. Inter via Google Fonts (loaded in ). Reference set: Linear, Stripe, Mercury, Ramp, Vercel. No frameworks. No build step. */ /* ========== TOKENS ========== */ :root { /* Surfaces — cool, editorial. Deliberately NOT warm-cream (was Anthropic-coded). */ --bg: #fafafa; --bg-tint: #ececef; --bg-elev: #ffffff; --bg-dark: #0e1d2e; /* deep institutional navy */ --bg-dark-elev: #15293f; /* Ink */ --ink: #0a0a0a; --ink-on-dark: #e6ebf0; --ink-muted: #4a4d54; --ink-muted-on-dark: #a5adb8; --ink-faint: #7a7e86; --ink-faint-on-dark: #6b7480; /* Accent — serious editorial red (FT / publication zone). Not bright, not pastel. */ --accent: #b8202c; --accent-hover: #951923; --accent-soft: rgba(184, 32, 44, 0.10); --accent-on-dark: #e0394a; /* Rules / borders */ --rule: #dcdee2; --rule-strong: #c4c7cc; --rule-on-dark: #1f344a; --rule-strong-on-dark: #2e4660; /* Layout */ --max: 1080px; --max-narrow: 760px; --gutter: 32px; --gutter-mobile: 20px; /* Type */ --sans: "Inter", -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, sans-serif; --serif: "Source Serif 4", Charter, "Iowan Old Style", Georgia, serif; /* Motion */ --ease-out: cubic-bezier(0.2, 0.8, 0.2, 1); } /* ========== RESET ========== */ *, *::before, *::after { box-sizing: border-box; } html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; } body { margin: 0; background: var(--bg); color: var(--ink); font-family: var(--sans); font-size: 17px; line-height: 1.55; font-feature-settings: "kern", "liga", "calt", "ss01"; font-optical-sizing: auto; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; overflow-x: hidden; } p { margin: 0 0 1em; } strong { font-weight: 600; } em { font-style: italic; font-family: var(--serif); } a { color: inherit; text-decoration: none; transition: color 160ms var(--ease-out), opacity 160ms var(--ease-out); } button { font: inherit; } /* ========== HEADER ========== */ .site-header { position: sticky; top: 0; z-index: 50; background: rgba(26, 24, 20, 0.78); backdrop-filter: saturate(180%) blur(16px); -webkit-backdrop-filter: saturate(180%) blur(16px); border-bottom: 1px solid rgba(255, 255, 255, 0.06); } .header-inner { max-width: var(--max); margin: 0 auto; padding: 16px var(--gutter); display: flex; align-items: center; justify-content: space-between; gap: 32px; } .wordmark { display: inline-flex; align-items: baseline; font-family: var(--sans); font-weight: 600; font-size: 17px; letter-spacing: -0.018em; color: var(--ink-on-dark); white-space: nowrap; } .wm-pre, .wm-post { color: inherit; } .wm-e { display: inline-block; color: var(--accent-on-dark); transform: translate(1.5px, 2px); font-weight: 600; } .site-nav { display: flex; gap: 28px; align-items: center; } .site-nav a { font-size: 14px; font-weight: 500; color: var(--ink-muted-on-dark); letter-spacing: -0.005em; } .site-nav a:hover { color: var(--ink-on-dark); } .site-nav .nav-cta { color: var(--ink-on-dark); border: 1px solid rgba(255, 255, 255, 0.16); padding: 7px 14px; border-radius: 6px; font-weight: 500; background: rgba(255, 255, 255, 0.04); } .site-nav .nav-cta:hover { background: var(--accent); border-color: var(--accent); } /* ========== HERO ========== */ .hero { background: radial-gradient(ellipse at 80% 20%, rgba(184, 32, 44, 0.08) 0%, transparent 50%), linear-gradient(180deg, var(--bg-dark) 0%, #0a1726 100%); color: var(--ink-on-dark); position: relative; overflow: hidden; padding: 80px 0 120px; } .hero::before { content: ""; position: absolute; inset: 0; background: repeating-linear-gradient( 90deg, transparent 0, transparent 79px, rgba(255, 255, 255, 0.018) 79px, rgba(255, 255, 255, 0.018) 80px ); pointer-events: none; } .hero-inner { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); position: relative; } /* ===== Hero split-layout ===== */ .hero-split { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr); gap: 56px; align-items: center; margin-bottom: 80px; } .hero-text { min-width: 0; } .hero-visual { position: relative; min-width: 0; } .hero-mockup { display: block; width: 100%; height: auto; border-radius: 6px; filter: drop-shadow(0 32px 48px rgba(0, 0, 0, 0.42)) drop-shadow(0 8px 16px rgba(0, 0, 0, 0.28)); transform: translate3d(0, 0, 0); opacity: 0; transform: translate3d(0, 16px, 0); transition: opacity 800ms var(--ease-out) 200ms, transform 800ms var(--ease-out) 200ms; } body.loaded .hero-mockup { opacity: 1; transform: translate3d(0, 0, 0); } .hero-visual-glow { position: absolute; inset: -10% -8% -8% -8%; background: radial-gradient(ellipse at center, rgba(184, 32, 44, 0.18) 0%, transparent 60%); z-index: -1; pointer-events: none; filter: blur(40px); } .eyebrow { font-size: 12px; font-weight: 600; text-transform: uppercase; letter-spacing: 0.12em; color: var(--accent-on-dark); margin: 0 0 24px; } .hero-title { font-size: clamp(40px, 5.6vw, 64px); font-weight: 600; letter-spacing: -0.032em; line-height: 1.02; margin: 0 0 24px; max-width: 16ch; } .hero-title-accent { /* Stay sans (no serif-italic — that combo screamed Anthropic). Distinguish via color + tighter tracking instead. */ font-family: var(--sans); font-weight: 600; color: var(--accent-on-dark); letter-spacing: -0.03em; } .hero-lede { font-size: clamp(17px, 1.6vw, 20px); line-height: 1.55; color: var(--ink-muted-on-dark); max-width: 60ch; margin: 0 0 32px; } .hero-cta-row { display: flex; gap: 12px; flex-wrap: wrap; align-items: center; margin: 0 0 64px; } /* ===== Pareto SVG ===== */ .pareto-figure { margin: 32px 0 0; max-width: 760px; background: var(--bg-dark-elev); border: 1px solid var(--rule-on-dark); border-radius: 14px; padding: 28px 28px 22px; opacity: 0; transform: translateY(12px); transition: opacity 700ms var(--ease-out), transform 700ms var(--ease-out); } .pareto-figure.in-view { opacity: 1; transform: translateY(0); } .pareto-svg { width: 100%; height: auto; display: block; font-family: var(--sans); } .pareto-svg .grid line { stroke: var(--rule-strong-on-dark); stroke-width: 1; } .pareto-svg .grid .grid-faint { stroke: var(--rule-on-dark); stroke-width: 1; stroke-dasharray: 2 4; } .pareto-svg .axis-label { font-size: 12px; fill: var(--ink-muted-on-dark); font-weight: 500; letter-spacing: 0.02em; } .pareto-svg .axis-tick { font-size: 11px; fill: var(--ink-faint-on-dark); } .pareto-svg .frontier { stroke-width: 2; fill: none; stroke-linecap: round; } .pareto-svg .frontier-old { stroke: var(--ink-muted-on-dark); stroke-dasharray: 5 5; opacity: 0.7; } .pareto-svg .frontier-new { stroke: var(--accent-on-dark); stroke-width: 2.5; stroke-dasharray: 1200; stroke-dashoffset: 1200; animation: drawFrontier 1800ms var(--ease-out) 400ms forwards; } @keyframes drawFrontier { to { stroke-dashoffset: 0; } } .pareto-svg .frontier-label { font-size: 11.5px; font-weight: 500; letter-spacing: 0.005em; } .pareto-svg .frontier-label-old { fill: var(--ink-muted-on-dark); } .pareto-svg .frontier-label-new { fill: var(--accent-on-dark); font-weight: 600; } .pareto-svg .point { fill: var(--ink-on-dark); stroke: var(--bg-dark); stroke-width: 2; } .pareto-svg .point-accent { fill: var(--accent-on-dark); stroke: var(--bg-dark); stroke-width: 3; } .pareto-svg .point-label { font-size: 12px; fill: var(--ink-on-dark); font-weight: 600; } .pareto-svg .point-label-accent { fill: var(--accent-on-dark); font-size: 13px; } .pareto-svg .point-meta { font-size: 11px; fill: var(--ink-faint-on-dark); } .pareto-caption { font-size: 13px; color: var(--ink-faint-on-dark); margin: 16px 0 0; text-align: center; } /* ========== BUTTONS ========== */ .btn { display: inline-flex; align-items: center; justify-content: center; gap: 8px; font-family: var(--sans); font-size: 15px; font-weight: 600; letter-spacing: -0.005em; padding: 12px 22px; border-radius: 8px; border: 1px solid transparent; cursor: pointer; transition: background 160ms var(--ease-out), border-color 160ms var(--ease-out), color 160ms var(--ease-out), transform 80ms var(--ease-out); white-space: nowrap; } .btn-lg { padding: 14px 28px; font-size: 16px; } .btn:active { transform: translateY(1px); } .btn-primary { background: var(--accent); color: var(--ink-on-dark); border-color: var(--accent); } .btn-primary:hover { background: var(--accent-hover); border-color: var(--accent-hover); } .btn-ghost { background: transparent; color: var(--ink-on-dark); border-color: rgba(255, 255, 255, 0.18); } .btn-ghost:hover { border-color: var(--accent-on-dark); color: var(--accent-on-dark); } /* ========== SECTIONS (LIGHT) ========== */ .section { padding: 96px 0; background: var(--bg); } .section-tint { background: var(--bg-tint); } .section-inner { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); } .section-eyebrow { font-size: 12px; font-weight: 600; text-transform: uppercase; letter-spacing: 0.12em; color: var(--accent); margin: 0 0 18px; } .section-title { font-size: clamp(28px, 3.6vw, 44px); font-weight: 600; letter-spacing: -0.022em; line-height: 1.12; margin: 0 0 18px; max-width: 22ch; color: var(--ink); } .section-title em { /* Same — drop serif-italic flourish. Use accent color for emphasis instead. */ font-family: var(--sans); font-style: normal; font-weight: 500; color: var(--accent); letter-spacing: -0.022em; } .section-lede { font-size: 18px; color: var(--ink-muted); max-width: 60ch; margin: 0 0 48px; } /* ===== Three-column features ===== */ .grid-three { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; margin-top: 24px; } .feature { border-top: 1px solid var(--rule); padding-top: 20px; } .feature-num { font-size: 12px; font-weight: 600; letter-spacing: 0.08em; color: var(--accent); margin: 0 0 12px; } .feature-title { font-size: 18px; font-weight: 600; letter-spacing: -0.012em; margin: 0 0 8px; color: var(--ink); } .feature p { font-size: 15px; color: var(--ink-muted); margin: 0; line-height: 1.55; } /* ===== Who-it's-for grid ===== */ .who-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; margin-top: 8px; } .who-card { background: var(--bg-elev); border: 1px solid var(--rule); border-radius: 12px; padding: 26px 24px 24px; box-shadow: 0 1px 0 rgba(255, 255, 255, 0.6) inset, 0 1px 2px rgba(14, 29, 46, 0.03); transition: border-color 240ms var(--ease-out), transform 240ms var(--ease-out); } .who-card:hover { border-color: var(--rule-strong); transform: translateY(-2px); } .who-stat { font-size: 26px; font-weight: 600; letter-spacing: -0.02em; color: var(--ink); margin: 0 0 6px; font-variant-numeric: tabular-nums; } .who-label { font-size: 14px; color: var(--ink-muted); margin: 0; line-height: 1.4; } /* ===== How-it-works ===== */ .how-steps { list-style: none; padding: 0; margin: 0; display: grid; gap: 24px; } .how-step { display: grid; grid-template-columns: 64px 1fr; gap: 20px; padding: 24px 0; border-top: 1px solid var(--rule); } .how-step:first-child { border-top: none; padding-top: 0; } .how-num { font-size: 13px; font-weight: 600; color: var(--accent); letter-spacing: 0.08em; padding-top: 4px; } .how-title { font-size: 19px; font-weight: 600; letter-spacing: -0.012em; margin: 0 0 8px; color: var(--ink); } .how-step p { font-size: 16px; color: var(--ink-muted); margin: 0; line-height: 1.55; max-width: 60ch; } /* ===== Pricing cards ===== */ .pricing-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; margin-top: 8px; } .price-card { background: var(--bg-elev); border: 1px solid var(--rule); border-radius: 14px; padding: 28px 24px; display: flex; flex-direction: column; box-shadow: 0 1px 0 rgba(255, 255, 255, 0.6) inset, 0 1px 2px rgba(14, 29, 46, 0.04); transition: border-color 240ms var(--ease-out), transform 240ms var(--ease-out), box-shadow 240ms var(--ease-out); } .price-card:hover { border-color: var(--rule-strong); transform: translateY(-2px); box-shadow: 0 1px 0 rgba(255, 255, 255, 0.6) inset, 0 2px 4px rgba(14, 29, 46, 0.06), 0 16px 24px -16px rgba(14, 29, 46, 0.14); } .price-card-emphasis { border-color: var(--accent); background: linear-gradient(180deg, #ffffff 0%, var(--bg-elev) 100%); box-shadow: 0 1px 0 rgba(255, 255, 255, 0.7) inset, 0 0 0 3px var(--accent-soft), 0 12px 28px -16px rgba(184, 32, 44, 0.18); } .price-card-emphasis:hover { transform: translateY(-3px); box-shadow: 0 1px 0 rgba(255, 255, 255, 0.7) inset, 0 0 0 3px var(--accent-soft), 0 20px 36px -18px rgba(184, 32, 44, 0.24); } .price-tier { font-size: 13px; font-weight: 600; letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-muted); margin: 0 0 8px; } .price-tier-row { display: flex; align-items: center; justify-content: space-between; gap: 8px; margin: 0 0 8px; } .price-tier-row .price-tier { margin: 0; color: var(--accent); } .price-pill { font-size: 11px; font-weight: 600; letter-spacing: 0.06em; text-transform: uppercase; color: var(--accent); background: var(--accent-soft); padding: 3px 8px; border-radius: 999px; } .price-amount { font-size: 32px; font-weight: 600; letter-spacing: -0.025em; color: var(--ink); margin: 0 0 4px; font-variant-numeric: tabular-nums; } .price-currency { font-size: 18px; font-weight: 500; color: var(--ink-muted); vertical-align: 0.18em; } .price-period { font-size: 14px; font-weight: 500; color: var(--ink-muted); margin-left: 2px; } .price-meta { font-size: 13px; color: var(--ink-muted); margin: 0 0 18px; } .price-includes { list-style: none; padding: 0; margin: 0 0 0; border-top: 1px solid var(--rule); padding-top: 14px; font-size: 14px; color: var(--ink-muted); } .price-includes li { padding: 4px 0; display: flex; align-items: flex-start; gap: 8px; } .price-includes li::before { content: "›"; color: var(--accent); font-weight: 700; flex-shrink: 0; } .pricing-aside { margin: 36px 0 0; padding: 18px 22px; border-left: 3px solid var(--accent); background: var(--bg-elev); font-size: 15px; color: var(--ink-muted); max-width: 70ch; border-radius: 0 8px 8px 0; } /* ===== Sample DD cards — designed as artifact previews ===== */ .sample-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 8px; } .sample-card { display: flex; flex-direction: column; background: var(--bg-elev); border: 1px solid var(--rule); border-radius: 14px; overflow: hidden; box-shadow: 0 1px 0 rgba(255, 255, 255, 0.6) inset, 0 1px 2px rgba(14, 29, 46, 0.04), 0 12px 24px -16px rgba(14, 29, 46, 0.08); transition: border-color 240ms var(--ease-out), transform 240ms var(--ease-out), box-shadow 240ms var(--ease-out); } .sample-card:hover { border-color: var(--accent); transform: translateY(-3px); box-shadow: 0 1px 0 rgba(255, 255, 255, 0.6) inset, 0 2px 4px rgba(14, 29, 46, 0.06), 0 24px 40px -20px rgba(14, 29, 46, 0.18); } /* Cover preview — looks like a real report cover */ .sample-cover { background: linear-gradient(180deg, #ffffff 0%, #f7f7f5 100%); height: 260px; padding: 22px 22px 18px; display: flex; flex-direction: column; gap: 8px; border-bottom: 1px solid var(--rule); position: relative; } .cover-wm { font-size: 10px; font-weight: 700; letter-spacing: 0.18em; color: var(--bg-dark); display: block; } .cover-rule { display: block; width: 36px; height: 1.5px; background: var(--accent); margin: 6px 0 8px; } .cover-title { font-family: var(--serif); font-size: 18px; font-weight: 600; letter-spacing: -0.012em; color: var(--bg-dark); display: block; line-height: 1.15; } .cover-subject { font-family: var(--serif); font-size: 14px; font-weight: 400; font-style: italic; color: var(--ink-muted); display: block; margin-top: 2px; } .cover-meta { display: flex; flex-direction: column; gap: 3px; margin-top: 12px; padding-top: 10px; border-top: 1px solid var(--rule); } .cover-meta-row { display: flex; justify-content: space-between; font-size: 10.5px; color: var(--ink-muted); font-variant-numeric: tabular-nums; } .cover-meta-row span:first-child { font-weight: 500; color: var(--ink-faint); letter-spacing: 0.02em; text-transform: uppercase; font-size: 9.5px; } .cover-rec { margin-top: auto; font-size: 10px; font-weight: 600; letter-spacing: 0.06em; color: var(--bg-dark); text-transform: uppercase; } .cover-rec em { font-style: normal; color: var(--accent); font-family: inherit; } .sample-meta { padding: 18px 22px 20px; display: flex; flex-direction: column; gap: 6px; } .sample-title { font-size: 17px; font-weight: 600; letter-spacing: -0.014em; color: var(--ink); margin: 0; } .sample-sub { font-size: 13px; color: var(--ink-muted); margin: 0; } .sample-arrow { margin-top: 6px; font-size: 13px; font-weight: 600; color: var(--accent); letter-spacing: -0.005em; transition: transform 200ms var(--ease-out); display: inline-block; } .sample-card:hover .sample-arrow { transform: translateX(4px); } /* ===== About ===== */ .about-inner { max-width: 880px; } .about-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin: 8px 0 36px; } .about-card { background: var(--bg-elev); border: 1px solid var(--rule); border-radius: 10px; padding: 22px; } .about-name { font-size: 18px; font-weight: 600; letter-spacing: -0.012em; margin: 0 0 4px; color: var(--ink); } .about-role { font-size: 12px; font-weight: 600; text-transform: uppercase; letter-spacing: 0.08em; color: var(--accent); margin: 0 0 12px; } .about-card p:last-child { font-size: 15px; color: var(--ink-muted); margin: 0; line-height: 1.55; } .about-quote { /* Keep serif here — single ornamental moment in the page is OK and reads as editorial pull-quote (a publication trope, not an Anthropic one). */ font-family: var(--serif); font-size: 21px; line-height: 1.5; color: var(--ink); border-left: 3px solid var(--accent); padding: 6px 0 6px 24px; margin: 0 0 32px; max-width: 64ch; font-weight: 400; } .about-quote em { font-style: italic; font-family: var(--serif); } .about-fine { font-size: 14px; color: var(--ink-muted); max-width: 70ch; margin: 0; } /* ===== Contact ===== */ .contact-inner { max-width: var(--max-narrow); text-align: left; } .contact-inner .btn-primary { margin-top: 8px; } /* ========== FOOTER ========== */ .site-footer { background: var(--bg-dark); color: var(--ink-muted-on-dark); padding: 56px 0 64px; border-top: 1px solid var(--rule-on-dark); } .footer-inner { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); display: grid; grid-template-columns: 1fr 1.5fr; gap: 32px; } .wordmark-footer { font-size: 18px; color: var(--ink-on-dark); margin-bottom: 8px; } .footer-tag { font-size: 13px; color: var(--ink-faint-on-dark); margin: 0; } .footer-meta p { font-size: 13px; color: var(--ink-faint-on-dark); max-width: 60ch; margin: 0 0 12px; line-height: 1.55; } .footer-mail a { color: var(--accent-on-dark); border-bottom: 1px solid transparent; } .footer-mail a:hover { border-bottom-color: var(--accent-on-dark); } /* ========== RESPONSIVE ========== */ @media (max-width: 980px) { .hero-split { grid-template-columns: 1fr; gap: 48px; } .hero-visual { order: -1; max-width: 560px; } } @media (max-width: 900px) { .grid-three, .who-grid, .pricing-grid, .sample-grid, .about-grid { grid-template-columns: 1fr 1fr; } .footer-inner { grid-template-columns: 1fr; } .site-nav { gap: 18px; } .site-nav a:not(.nav-cta) { display: none; } .site-nav .nav-cta { display: inline-flex; } } @media (max-width: 640px) { body { font-size: 16px; } .header-inner { padding: 14px var(--gutter-mobile); } .hero { padding: 64px 0 56px; } .hero-inner, .section-inner, .footer-inner { padding-left: var(--gutter-mobile); padding-right: var(--gutter-mobile); } .section { padding: 64px 0; } .grid-three, .who-grid, .pricing-grid, .sample-grid, .about-grid { grid-template-columns: 1fr; } .pareto-figure { padding: 18px 14px 14px; } .pareto-svg { min-height: 320px; } .how-step { grid-template-columns: 40px 1fr; gap: 12px; } } /* ========== MOTION ========== */ @media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } .pareto-figure { opacity: 1; transform: none; transition: none; } .pareto-svg .frontier-new { animation: none; stroke-dashoffset: 0; } }